HeisRae
Content Writer & Strategist
I build narrative-led content systems that help Web3 products launch, educate, and scale.
From launch strategy, education layers, audience research, and founder positioning, all built to convert attention into users.
Strategic Work & Experiments
My Contents(X, Articles, Blog)
X Thread
X Article
Substack
X Article
Daily Glossary with HeisRae
100 days series
100 days series
X Thread
X Thread
The evolution of the creator economy
The evolution of the creator economy
X Thread
50+ resources for writers
50+ resources for writers
Medium Post
X Thread
Tradfi vs DeFi
Tradfi vs DeFi
Medium Post
X Thread
X Thread
X Thread
X Thread
Links
Substack Publication
The HeisRae Method
Narrative Positioning & Market Story
Define what your product really is, who it’s for, and the story that makes people care.
Founder & Executive Ghost Strategy
Shape how founders and builders show up publicly through threads, newsletters, and long-form thought leadership.
Education Hubs & Learning Systems
Create onboarding libraries, docs, and learning centres that reduce friction and increase activation.
Community Content Frameworks
Build recurring formats and education loops that grow belief, not just numbers.
Audience Research & Narrative Intelligence
Map user psychology, objections, channels, and language before writing a single line.
DAO & Protocol Documentation
Turn complex governance, tooling, and technical flows into clear, usable guides.
My Stack
Frequently Asked Questions
Both, but I lead with strategy. Writing is the output. Positioning, audience research, launch architecture, and narrative systems come first. The goal is never to ship isolated posts; it’s to design a repeatable content engine your team can run.
I primarily work with Web3 founders, DAOs, and growth teams building real products: protocols, infrastructure layers, consumer apps, and tooling platforms. I’m most useful when a team wants to sharpen its narrative, design a launch system, or build education that converts curiosity into adoption.
Yes, if the product is real and the team is serious about distribution, education, and long-term positioning.
Both. I take on campaign-based engagements for launches or announcements, and longer-term retainers for teams building education layers, founder presence, and sustained narrative positioning.
It depends on the goal. For launches: awareness, sign-ups, activation. For education: completion rates, retention, support reduction. For founders: reach, engagement quality, inbound interest. The north star is always user adoption, not vanity numbers.